- Posted by One India, last updated on 24 March, 2022

Football

oi-Antriksh

New Delhi, March 24: Indian education tech company BYJU’S has been announced as the official sponsor of the FIFA World Cup Qatar 2022.

Through this partnership BYJU’S will leverage its rights to the FIFA World Cup 2022 Marcus, Prateek, etc., and run a massive amount of promotions to connect with ardent football fans around the world.

As part of the plan, engaging and creative content with educational messages will also be produced.

BYJU’S is the first Indian firm to be associated with the World Cup.

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FIFA’s Chief Commercial Officer K Madati said in a statement: “FIFA is dedicated to harnessing the power of football toward the goal of bringing about positive social change. We are delighted to partner with a company like BYJU’S, which is helping the community. Including and empowering young people anywhere in the world.”

“We look forward to adding to the excitement of the FIFA World Cup 2022 by engaging with this unprecedented tournament to promote BYJU’s educational learning opportunities.”

Byju Raveendran, Founder and CEO, BYJU, said: “We are excited to sponsor the FIFA World Cup Qatar 2022, the largest singles sporting event in the world. It is our pride to represent India at such a prestigious global level. That’s it. Sport is a big part of life and brings people around the world together. Just as football inspires billions, we hope Byju’s inspires learning in every child’s life through this partnership . “

The FIFA World Cup Qatar 2022 will take place from 21 November to 18 December 2022.

Story first published: Thursday, March 24, 2022, 20:25 [IST]